As a sequel to the first Kuthu Barbies, our recurring client, Krish, came to us with the idea to build upon that universe and create a Kuthu battle for the next video. Kuthu is a street style dance originating in South India, characterized by its fast tempo, high energy, and percussive movements. While it doesn’t contain a formal technique, the style emphasizes expression and connecting with those around you.
In this video, Krish draws on the raw elements of Kuthu and transports her Barbies into a battle environment where they face off against an antagonist group in a multi round battle. We aimed to give the viewer a first person pov as if they were actually a part of the battle, utilizing quick cuts and camera movement to compliment the fast paced energy of the dance. Heavily inspired by Step Up, we shot in an open warehouse and colored the video with dark green tones to add to the raw dance energy.