WESTSIDE
When our client Divya came to us with this brand collaboration with a clothing brand, Dushyant, and the concept of an Indian grocery store with a Bollywood-sampled KAYTRAMINE song, we were beyond excited to bring the idea to life. Not only are we excited about dance videos, we love house music, and more importantly, fashion-oriented shoots.
We secured a location in Manhattan at an Indian grocery store in Murray Hill that allowed us to use the setting before opening, conducted a scouting meeting at the venue to review shots, and completed the whole shoot within one hour (photos and videos).
Divya wanted to leverage some complex VFX for this video to enhance the look of it and push the dancing to new levels, so we spent time in DaVinci Fusion to gain a comprehensive understanding of node structures, baseline FX, and the UI.
At the end, this project came out looking sharp, with a cinematic grainy color grade catering to the grocery store’s overwhelming color, and strong VFX to complement excellent dancing.