DO x IT LAUNCH
When we first teased a DO x IT launch to our peers, we were met with a lot of confusion surrounding what exactly we were launching. This was exactly the problem we had first identified, most individual creatives and videographers don’t do much to create a personal brand behind their work. Developing a brand identity became our main focus with the initial release of DO x IT.
We spent a lot of time trying to figure out answers to questions like how do we connect with our community? How do we differentiate ourselves? How do we create original content in an oversaturated market? While answering these questions is always an ongoing process, we approached this by making our online and on camera personalities as true to who we are when we’re in our own apartment.
Instead of launching in just one day, we created an eight day series of content showcasing who we are and how we do it, all while incorporating our fun and silly selves into each video. While sprinting into a brand launch was ambitious, we’ve always excelled under tight deadlines and this was no different. Everyday for a week (+ one bonus day), we released new content. Check out @do.it.prod on Instagram for the full week series.